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Design Journal

Design Journal
How getting into the flow can unlock your potential

Let’s take a trip down memory lane: think of a time when you were at your...

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The SPARCK User Research Academy offers a way into the design industry

We’re running our design academy again. I’m going to share what previous...

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What’s your excuse for not putting alt text on images?

They say an image conveys a thousand words. But what if you can’t see that...

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Research led, not research supported: our role in user-centred design

Why exactly do we need user research to inform design? Doesn’t common sense...

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Inclusive design matters, especially for life-and-death services

Content that makes people feel excluded, or doesn’t make clear they’re entitled...

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Be an architect, not an impostor, on your user research career journey

There is no prescribed career path for user research. It’s about mindset as...

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Yes, and... how improv taught me design thinking skills

With a background in theatre and clowning I was pleasantly surprised to find...

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Accessible design benefits us all and shouldn't be an afterthought

When we make products and services accessible, we remove barriers so everyone...

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