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Design Journal

Design Journal
From anecdote to antidote: a Lean approach to product uncertainty

Telling stories about a product or service is one thing. But we can use lean...

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Life as a design consultant: assumptions versus reality

When I moved from an in-house content role to become a content design...

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A year of insight from SPARCK in 2023 – and more to come

It’s been a busy year for SPARCK including here on the blog, where there have...

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Growing despite turbulence: 2023 at SPARCK

It’s been yet another turbulent year with major disruption in the technology...

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Moving from the public sector to design consultancy

Making the move from local government to design consultancy was a big step but...

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How content governance makes you more resilient in a crisis

In a crisis, the last thing you need is risky or poor-quality information...

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Not a BAD Conference: a day of insight into behavioural design

I recently attended the brilliant Behaviour and Design (BAD) Conference 2023...

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The key to pleasing guests: user-centred design in the hotel industry

If you want to stir up people’s emotions ask them to tell you about their worst...

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